As a PR Manager at PRM Gen Plus Global, I specialise in content creation, brand partnerships, and media relations. With extensive experience managing accounts across various sectors, I have developed a strong expertise in travel PR, a field that perfectly blends my two greatest passions: writing and travel.

In addition to my PR work, I am a freelance journalist, with bylines in Apollo Magazine, Daily Express, Euronews, Emerging Europe, Artefact Magazine, and more. I cover culture, travel, social issues, health, and global affairs, though my portfolio reflects my versatility in writing across diverse topics. I have interviewed individuals from all walks of life and industries.

During the pandemic, I co-founded and co-edited Covid Action Network, a journalism news site dedicated to reporting on COVID-19 and its global impact. Our work provided crucial coverage throughout the height of the crisis in 2020.

I am also an occasional guest lecturer at the University of the Arts London, where I mentor postgraduate media students on career development. Academically, I hold a First-Class Honours BA in Journalism from the University of the Arts London and an MA in Media and Communications from City, University of London.

Originally from Croatia, I am now based in London, UK.